Red Ribbon

Not only do Eton Red Ribbon shirts look great, but they perform great as well.

Thanks to a very special spinning, weaving and finishing process, and the fact that we only use high quality cotton, our Red Ribbon shirts will look great all day long. It doesn’t matter if you are going to work, a party or a date – if you show up in a Red Ribbon shirt, you will never have to worry about looking good. That is a guarantee.

Eton has reached an unequalled level in shirt making in collaboration with an Italian shirt manufacturer. The Eton Diamond collection is true luxury.

These shirts are made from the world’s best and rarest cotton yarn, redefining the standard for sophisticated, hand-made shirt making. The art of production has a meticulous attention to detail in all aspects. Every buttonhole is embroidered by hand and such craftsmanship demands buttons of the highest class, carved from the heart of mother of pearl. Delicate, short, blind stitching is the hallmark of the Eton Diamond Collection with twelve stitches every centimetre. We could continue describing every beautiful aspect of these shirts, but we believe that true luxury deserves to be experienced. 

Red Ribbon

Not only do Eton's Red Ribbon shirts look great, they perform great as well.

Black Ribbon

Traditionally, the evening shirt is only to be worn at very special occasions, such as weddings and proms. But even tradition can benefit from a little change.

The Eton Black Ribbon Collection has taken the evening shirt to the next level by mixing traditional white shirts with more unique colours and patterns. These elegant designs are available in all fits; classic, contemporary and slim. Whenever you need to look your absolute best, wear an Eton Black Ribbon evening shirt.

Green Ribbon

"Is this business or casual? Well I'm not the one dressing you so that's for you to decide."

- Sebastian Dollinger, Head of Design

A unique style, fine craftsmanship and the softest washed fabrics define Eton’s Green Ribbon collection. With the urban gentleman as our inspiration, we have left nothing to chance when creating this versatile, yet elegant alternative to the classic dress shirt. Is it for business or leisure? We say it’s up to you. And because of Eton’s attention to every detail, from fabrics woven exclusively for us in Italy and France, to precise craftsmanship we have spent the past 80+ years refining, you can rest easy in your decision. 

“Innovation means throwing caution to the wind.”

If you were to ask the staff at our head quarters about Eton's Head of Design, Sebastian Dollinger, they would probably say that he’s a really nice guy. They might also add that he’s a little bit nuts (in a good way, of course). The fact is that Sebastian has been trusted with the important task of keeping Eton fresh and innovative. And he is excellent at his job.

In this interview, Sebastian talks about the importance of creativity in the ever-changing fashion industry.